Italian premium lifestyle brand DUVETICA announced that it held a presentation showcasing its winter down jacket collection on the 17th.

The DUVETICA 25 Winter Presentation, titled ‘La Bella Winter,’ was designed with an ‘Après-ski’ mood concept to create an atmosphere of leisurely relaxation at a premium resort. Based on the brand philosophy of ‘creating the best products with the best materials,’ DUVETICA unveiled its 25FW season down jacket lineup along with various winter accessories.

Inspired by the lifestyle of Italians who enjoy life, the collection harmoniously incorporates soft curves and intricate design elements, reinterpreting them with a modern sensibility. The brand also showcased a lineup of down jackets with elegant details and stylish silhouettes, solidifying DUVETICA's brand identity, and proposed a lightweight and flexible premium down collection.

The event was graced by the presence of brand ambassador Kim Ji-won, along with actors Cha Joo-young and Yoo Teo.

Kim Ji-won appeared wearing DUVETICA's new item, the ‘Maratea’ long down jacket, exuding her unique elegant charm. The ‘Maratea,’ based on DUVETICA's feminine silhouette, features a subtle sheen from its new matte material, offering a heightened sense of luxury. Its long length and signature pentagon waist belt harmonize to accentuate a slim silhouette.

Cha Joo-young attended the DUVETICA event in the signature cropped down ‘Diadema N.’ The glossy fabric and voluminous European goose down maximize volume and warmth, making it a versatile daily item with its lightweight and soft wearability.

Yoo Teo completed a sophisticated look by wearing the corduroy version of DUVETICA's flagship men's down jacket, ‘Dima.’ The ‘Dima Corduroy’ is a basic short down jacket with high-neck detailing, and its unique corduroy texture combined with a puffer silhouette enhances a warm atmosphere, making it a highly functional daily outerwear piece for the winter season.

A DUVETICA representative stated, “Founded in Italy in 2004, DUVETICA offers premium lifestyle wear by reinterpreting the Italian way of life, ‘La Bella Vita (Life is Beautiful),’ in a modern way,” adding, “The celebrities who attended this event, themed around leisurely relaxation, showcased DUVETICA's brand identity with their distinctive elegance, illuminating the venue.”

Meanwhile, the products showcased at the DUVETICA 25 Winter Presentation are available at the official online store and major stores nationwide.